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PRESS RELEASE
FOR IMMEDIATE RELEASE
Technology that makes it possible for shoppers to select a variety of digital products such as music, audio books, video games, and software titles to be burned-on-demand is now available at Heaven’s Way at 14320 Fm 2920 Ste E. The revolutionary technology that makes this possible is the myMEDIA BurnBar™ kiosk from Integra Interactive a worldwide leader in digital burn systems.
Creating a custom CD is very cool and very easy to do. Using a touch screen, a shopper can create what he or she wants. Cover art can be selected from images designed for special occasions such as a birthday, anniversary or graduation, and for seasonal occasions such as Valentine’s Day, Mother’s Day, and Father’s Day. A custom message of up to 200 characters can also be added. In less than four minutes the content is professionally burned and delivered to the customer in a jewel case.
With myMEDIA BurnBar a shopper can select from a wide variety of content:
 - Music: Select individual songs from thousands of CDs. Because a personalized message can be printed on the cover art, this is great for gift-giving. The music is in standard CD play format.
- Accompaniment Tracks: Soloists looking for background music tracks will delight in being able to select from 8,000 titles.
- Audio Books: Several hundred titles are available. Some are available in standard CD play format. All are available in mp3 format for portable players.
- PC Video Games and Software titles
Thousands of artists and tens of thousands of songs can be selected to burn. Coming this fall, myMEDIA BurnBar will begin to burn DVDs for music videos and movies. Also planned are delivering eBooks in formats for various portable readers.
There are less than six major companies worldwide offering burning kiosks. Integra Interactive is the number two provider ranked by number of store installations with close to 300. myMEDIA BurnBar is the only worldwide kiosk offering multiple types of digital media. Heaven’s Way is on the leading-edge in bringing consumers in the Tomball community this unique shopping experience.
“Consumers today are looking for products personalized to their liking,” said David Amster, Chief Innovation Officer for Integra Interactive. Physical retail stores just can’t carry the full breadth of titles that are available and even if they could, no employee could possibly find all the titles or songs that a shopper might possibly like. A kiosk such as myMEDIA BurnBar makes this possible. We’ve put nearly the entire ‘long-tail’ of available inventory in a computer, made it highly searchable in an entertaining way, available to preview, and then create in a manner of minutes just what the shopper wants!”
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